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Every year, a third of all food produced in the world is wasted. This is equivalent to 1.3 billion tonnes according to figures from the United Nations Food and Agricultural Association, with a forecast of 2.1 billion tons of food that will be thrown away in 2030. The data is alarming but the reduction of food waste is within everyone’s reach and we can do something to improve it in our daily routine.
During this complex period, each of us for his own professional skills may have asked himself how things will go when the activities reopen, what will be the best trends, what our target audience will expect.
Our readings and insights have focused on the promotional and communication by object, to give you interesting ideas for the imminent future.
Bringing fresh water under the beach umbrella means having to consume it within maximum half an hour if we don't want to literally find it "boiled". To say nothing of the lunch inside the plastic box.
This situation can be solved by adding a cooler bag to the classic “bundles” which, together with the beach bag, the sack with toys for children etc..., contributes to a real explosion of discomfort.
How many times, during the shopping sessions, we notice an unusual object and we say to ourselves: "well, I don't need it but if you give it to me, I don't deny that it would be useful ..."
This should be one of the thoughts behind the choice of the most suitable promotional item: present customers something that is not obvious, in order to avoid repeating what they already have, but which is so useful that they can no longer do without it!